Marketing Manager Resume Example
A marketing manager resume should connect campaigns to business goals. Show the channels you manage, the budget and team you lead, and the results you tracked, using numbers you can explain.
Marketing Manager
Marketing manager with 8 years of experience in B2B software. I plan campaigns around clear goals, lead a small team and report on results in plain terms.
Marketing Manager
Brightpath Systems
Jan 2021 – Present
• Lead a team of 4 covering content, email and paid campaigns • Manage an annual programme budget and report results to the leadership team each quarter • Rebuilt the email nurture programme with sales, improving the number of qualified leads • Run the editorial calendar and SEO plan for the company blog
Digital Marketing Specialist
Pinecrest Media
Jun 2016 – Dec 2020
• Managed paid search and social campaigns for 12 clients • Created monthly performance reports in Google Analytics • Wrote landing pages and email copy and tested subject lines
BA Communications
Lakeshore University
Sep 2012 – May 2016
How to write a marketing manager resume
- Tie each campaign to a goal such as leads, sign-ups or retention, and say how it was measured.
- Show the channels you own: email, paid, social, content, events or SEO.
- Mention budget size and team size to show the scope of your role.
- Include tools such as analytics, CRM and marketing automation platforms.
- Show collaboration with sales, product and design.
Skills to include
- Campaign management
- Content marketing
- SEO
- Email marketing
- Paid social
- Google Analytics
- CRM
- Marketing automation
- Budget management
- Brand strategy
- Team leadership
- Copywriting
More examples: Software Engineer, Data Analyst, Product Manager, Nurse, Teacher, Sales Executive, Graduate and Entry-Level